ʻĀkoʻakoʻa, Building a Visual Identity Rooted in Place and Purpose

A comprehensive visual identity branding and digital experience for ʻĀkoʻakoʻa. Identity system, illustrations, print collateral, and a Webflow-powered website rooted in Hawaiian cultural values.

akoakoa illustration on akoakoa brand colors
Client Info
ʻĀkoʻakoʻa
https://www.akoakoa.org/
Project Contributors
Andrew Richard Hara
Videographer/Photographer
Joey Trisolini
Cinematographer
Work Era
Tetrachrome
https://www.tetrachrome.io/

Project Description

ʻĀkoʻakoʻa is a Hawaiʻi-based organization dedicated to coral reef restoration on the West Coast of the island of Hawaiʻi.. We partnered with them to develop a complete visual identity and digital presence that honors their cultural foundation while supporting their work in the community.

The project included a custom logo and visual brand identity system, a suite of illustrations reflecting native species and place-based storytelling, print collateral for events and outreach, and a fully responsive Webflow website designed to grow with the organization. Every element was crafted to be adaptable, meaningful, and rooted in the values of ʻāina, koʻa, and community.

This work was produced in collaboration with Tetrachrome, bringing together design, photography, and storytelling into a unified brand experience.

The Work Created For ʻĀkoʻakoʻa